Japanese media said that in China, the sense of existence of emerging enterprises related to the sharing economy has increased significantly. The first Unicorn enterprise was born in the bike sharing industry, and the company successfully raised 150 million US dollars in a few weeks. The emerging companies carrying out umbrella sharing business announced that 500000 umbrellas will be put into Guangzhou this year, which has attracted wide attention. China's state media are reporting positively on companies in Zhejiang province that offer shared basketball services.

According to the report of Fuji industry and business daily on September 25, China is undoubtedly the most promising place in the world for sharing economy. Shortly after the birth of Uber, a taxi software, and Abbey, a short-term rental website, in the United States, there were enterprises providing shared car and housing services in China in 2010. The industry has grown rapidly since then. According to the data of China's sharing economy development report 2017 released by the Chinese government, the transaction scale in the field of China's sharing economy increased by 103% year-on-year in 2016, reaching about US $500 billion, in which more than 600 million people participated.

This number has attracted a large number of investors. China's share economy companies raised nearly $25 billion last year. Despite the slowdown in economic growth, the Chinese government forecasts that the scale of sharing economy transactions will account for more than 10% of GDP by 2020.

There are three reasons to support this optimistic expectation. One is population dynamics. China's millennial generation is the driving force for the e-commerce industry and the derived sharing economy industry. Compared with car purchase, this generation is more willing to pay for tourism and other experiences as well as their own entrepreneurship. However, their previous generation lacks solid social security and relies on their descendants.

The second reason is the rapid change of Chinese consumption behavior. Due to increased concerns about product safety, high housing prices, and the increasing burden on nursing parents, China's middle-income groups are increasingly demanding in consumer spending. Therefore, they are more inclined to seek high-end products and services than low-cost mass products. This has a double effect. The first is to use the money saved by car free and ride in service for other high-value shopping; the second is to stay in luxury houses in tourist destinations and get a rare experience through sharing.

The third and most important reason is that Alipay mobile and Alibaba's mobile payment business such as apple payment are expanding. Last year, China's mobile payments reached 50 times that of the United States. Recently, it is often seen that Chinese consumers put their mobile phones in front of the settlement terminal for scanning, or scan the settlement QR code for micro payment.

Judging from these situations, many innovative sharing economy businesses in the world may be born in China instead of Silicon Valley in the future. China's shared bicycles have entered the Southeast Asian market, and there are also local enterprises imitating the business. Of course, some of these businesses waste both time and money. But perhaps one day, China will become a global model for a shared society.