[European Times] from 2015 to 2016, a new economic situation swept the world - sharing economy. In 2016, the sharing economy also ushered in a fruitful year in China.
When it comes to sharing economy, Uber and airbnb are the most well-known shared travel and space. However, the two giants born in the United States are not satisfied with the situation in Europe. At the same time, the two have been playing the short board of local government one after another, and the form of sharing travel and space has begun to test and flourish in China, even catching up with the "predecessors". Taking the legalization of CNCA in China and Didi's acquisition of Uber China as an example, China has gained great global attention for its "perfect" adaptability to the sharing economy.
On July 28, after more than two years of deliberation and debate, China's taxi reform and new regulations on online car Hailing were announced. The legal status of online car Hailing has been clarified for the first time in China. Europe is no stranger to "sharing" the developed second-hand luxury market.
Sharing travel and space is a new thing for both Europe and China. However, this concept of "sharing" is not new to Europeans, because before the global explosion of "sharing economy", Europe already had a very mature market for shared goods - the second-hand luxury goods trading market, such as the second largest luxury goods website in Europe, vestaire and vestaire Instant Luxe, a second-hand luxury e-commerce in France, has entered China.
On September 3, 2015, vestiare announced the completion of a new round of financing of EUR 33 million. According to zhongshe.com, in the case of a slight downturn in first-hand luxury goods, vestiere's sales volume in 2014 was 46 million euros, and the sales volume in the first half of 2015 increased by 85%.
Vestiare is the largest used luxury e-commerce website in Europe. Their headquarters is set up in Paris, the website is launched in 2009, the biggest feature of the website is that the price of second-hand goods on the website is completely determined by the buyer and the seller. But the merchants must pay a certain commission.
The financing of vestiere proves that foreign investors are optimistic about the market trend of second-hand luxury goods in the future. That's why I'm willing to invest heavily in this largest second-hand luxury website. In fact, the website's sales performance in the first half of 2015 also proved that the second-hand luxury market is feasible.
Under the stimulation of sharing economy, China's second-hand luxury trade market is also growing from chaos to maturity, and developing rapidly.
China and the EU: two dimensions of development? China's second-hand luxury market begins to mature
In recent years, China has become an undisputed major customer in the luxury market. According to China today, the total consumption of luxury goods in China has accelerated with the continuous improvement of the national economy. From the 1980s to the present, it has been only 30 years, from 28 million yuan (about 3.577 million euros) to 116.8 billion US dollars (about 103.95 billion euros), making China the world's largest consumer, while the second-hand circulation industry has also been in a short period of 10 years Rapid rise.
According to the China luxury report released by the wealth Quality Research Institute, Chinese people bought about 46% of the world's luxury goods in 2015.
In 2014, instantluxe, a second-hand luxury goods trading e-commerce platform in France, officially landed in China and launched online using CN domain name. Yann Le floch, founder of instantluxe, said at the time: "the development potential of China's market is huge, and Chinese consumers' love of luxury goods is obvious to all." The growing demand for second-hand luxury goods in China fully shows that young consumers
How to solve this problem in the developed second-hand luxury market in Europe? Instantluxe, for example, provides consumers with a brand to buy and sell second-hand luxury goods, while ensuring the authenticity of second-hand luxury goods. Like vestiere, the seller who owns and wants to sell luxury goods can become the seller user of instantluxe platform and send the product to instantluxe for verification.
In 2016, under the stimulation of the sharing economy, China's second-hand luxury trade began to mature. In order to solve the dilemma of no door for consumer identification, no ability to safeguard rights and no basis for law enforcement by regulatory authorities, the second-hand luxury Work Committee of China used goods association was established in February 2016 and held a meeting with China Inspection and Certification Group (hereinafter referred to as China Inspection and Certification Group) luxury appraisal center in May 2016 At the signing ceremony of strategic cooperation, the two sides will jointly build an appraisal cooperation point, which can identify the authenticity of goods for consumers and jointly regulate the second-hand luxury goods trading market. According to Beijing World wide.com, China National Inspection Group has integrated the country's top luxury goods identification resources and set up the first authoritative third-party luxury goods identification platform with "national letterhead", providing professional luxury goods authenticity identification services for e-commerce platforms, offline businesses and consumers.
"From the date of receiving the entrusted appraisal sample, the appraisal result can be issued within 5 to 7 working days, and then the China Inspection Group will issue the appraisal certificate for the customer". Yan Linbing, director of the second-hand luxury goods working committee, said that if the products sold by the member enterprises of the association are detected to be fakes, the association will not only publicize them, but also cancel the membership of the enterprise for three years.
