Comparative analysis on the development of shared automobile industry in Europe, America and China

Europe is the birthplace of the shared car model, and with the strong automobile manufacturing strength of the region, it has developed rapidly in recent years with the help of modern information technology. At this stage, the development of European shared automobile industry mainly focuses on the key large and medium-sized cities in Britain, Germany and France, and gradually spreads to small cities. The main operating businesses of the European shared car market are mainly large-scale commercial vehicle manufacturing groups. In addition to the European local auto brands, the global well-known auto manufacturers from the United States, Japan and other countries have also developed the shared car business in the European market. For example, car2go under Daimler, go drive under Ford, drive now under BMW, quicar under Volkswagen, relay rides under general motors, in motion under Jaguar Land Rover, etc. start from 2008 to 2015. These large-scale automobile manufacturing groups have obvious advantages in the upstream supply chain, strong capital strength, and strong ability in technological R & D and innovation. After the development in recent years, the development mode of shared cars in Europe is relatively mature, and there are relatively complete strategies, policies and regulations in solving parking spaces, violations and traffic accidents.


Compared with Europe, the U.S. share car industry has a higher penetration rate and a more mature operation mode. This is mainly due to the strong economic strength of the United States. In addition to the relatively developed automobile manufacturing industry, the information technology and Internet technology are also relatively advanced, providing a solid material and technical basis for the development of the American shared automobile industry. At present, the operation mode of American shared car is relatively diversified, and it should be ahead of European countries in cooperation with the government. The application of related technologies in government services and social basic services has also created great value. At present, the development of American shared automobile industry has entered a mature stage, and its main market is occupied by several large-scale and powerful enterprises, such as Zipcar, car2go, turo, getaround and Hertz. These leading enterprises mainly have a strong capital strength ratio in heavy assets mode, and gradually become the leader in the industry after several rounds of mergers and acquisitions.


Compared with Europe and the United States, the development of China's shared automobile industry started late, and it is in the early stage of the industry growth period. Although it once became a hot social investment and various platforms are blooming everywhere, at the same time, various problems are gradually emerging, and a few enterprises are facing bankruptcy due to the broken capital link and other reasons. On the whole, the operation mode of China's shared automobile industry is still in the stage of exploration and improvement, the consumer habits of users have not been cultivated, and there is still a large gap with European and American countries. At present, there are many sharing car operators in China, mainly new capital from the society at first, and then the broad development prospect of sharing car industry attracts all vehicle manufacturers and traditional car rental companies to join. With the strong participation of vehicle manufacturers and traditional car rental companies, the development of the whole industry shows a new look and grows rapidly into a leading enterprise in the industry.


According to the Research Report on the development status and future development trend of the global shared automobile industry in 2018 released by the new thinking Industry Research Center, in recent years, the market size of the shared automobile industry in Europe, the United States and China has shown a rising trend, among which the rising trend in Europe and the United States is relatively stable, while the growth rate of the shared automobile market in China is relatively large, from 201 RMB 249 million in five years increased to RMB 983 million in 2017. Although the development of China's shared automobile industry started much later than that of the United States, the overall market size in 2017 has surpassed that of the United States. In the next few years, the development momentum of China's shared automobile industry is expected to remain strong, and the market scale will remain high-speed growth.


Analysts of new thinking industry said that in recent years, there has been a wave of development of sharing economy around the world, in which the sharing automobile industry is also rising rapidly. Due to different development process and social status, the current business operation mode of the shared automobile industry in Europe, America and China is also different. European shared cars mainly adopt the heavy asset model, and large vehicle manufacturers carry out the shared car business relying on their own advantages. The representative enterprises are mainly car2go under Daimler, godrive under Ford, drivenow under BMW, quicar under Volkswagen, relayrides under GM, etc. In the United States, the main market is dominated by the shared car brands owned by large-scale vehicle manufacturers, while the enterprises operating the shared car platform only occupy a small market share. The representative enterprises are Zipcar, car2go, turo, getaround and Hertz. China is a mixture of heavy asset model and light asset model. In the heavy asset model, in addition to vehicle manufacturers, there are also traditional car rental enterprises involved. The operation mode is relatively diversified. The representative enterprises mainly include gofun, first-time car, Tuge, bage travel, evcard, ponycar, Wanda, etc.




European headquarters: The Netherlands
Address: Vasteland 38D 3011 BM Rotterdam The Netherlands
TEL: +31(0)10 753 32 33
Email: info@wsea.top
Website: www.wsea.top
@ WORLD SHARING ECONOMY ASSOCIATION All Rights Reserved.