How do European tourism real estate giants play the sharing economy when airbnb comes

In the Internet plus era, sharing economy has become a hot topic and phenomenon. In a few years, Uber, Didi, airbnb and Wework have become unicorns valued at more than 10 billion US dollars. So how to break through the Internet thinking, seize the opportunity brought by the Internet tide, go from offline to online, or combine online and offline, so as to remain invincible in the era of change, is a problem worthy of deep thinking.

The so-called sharing is defined by Gong Yan, a professor of China Europe Business School, as the temporary transfer of the right to use on the premise that the ownership remains unchanged.

As a new economic form, sharing economy connects non operating idle resources with diversified demands, breaks the barriers of time and space, improves the utilization rate of resources, rebuilds the relationship between people, and gives more imagination space to sharing platform.


In the tourism real estate industry, the vacancy rate of tourism destination houses in the off-season has always been a common phenomenon. As the leading enterprise of European tourism real estate, pvcp group's "after-sale management" mode is an effective response to this problem. By renting back the vacation real estate from the owners and managing and leasing it to the tourists during the period when they do not use the house, the vacancy rate of the house can be effectively reduced.

In the Internet plus era, PVCP group is following the trend of the times and has launched another solution, Maeva.com.

Maeva.com is an online tourism platform established by pvcp group, a leading European tourism and holiday enterprise, in 2014 to develop the group's online holiday rental services in Europe (mainly France and Spain). This platform can provide online booking of multi brand and diversified tourism products in France and Spain, including resort accommodation, country club, country cottage, holiday villa, campsite, cottage, hotel and personal apartment.


In April 2016, maeva.com acquired la France du Nord Au SUD, another major tourism real estate leasing website in France, further accelerating the digital process and electronic distribution product line. From then on, the number of houses on the platform reached 25000. The goal of maeva.com is to reach 50000 sets of tourism and vacation properties that can be rented by the platform by 2020.

By offering a variety of unique holiday product options, maeva.com is a must to become a leader in the B2C and even C2C holiday accommodation leasing industry.

In addition to the distribution of Maeva brand's own hotels and pvcp group's vacation properties, maeva.com will also welcome third-party real estate to enter the platform, such as the free accommodation of individual owners or real estate agents, and fully integrate the fragmented idle housing resources of tourist destinations. As a leading European enterprise that receives 8 million tourists every year, pvcp group has made full use of the user resources under the influence of the brand and the experience of "after-sales management" in the past 50 years to build a C2C platform.



Let's see how this platform works:

1. From the perspective of the owner


For the owners who intend to rent their vacation properties, they can transfer the vacation properties to the Maeva.com To rent, so as to effectively improve the investment efficiency of the house. Maeva.com It is the only platform that can provide turnkey leasing management solutions at present, and by virtue of the marketing influence of pvcp group as a leading European tourism and vacation enterprise, it can ensure the maximization of owners' income.

In addition to platform influence, Maeva.com The advantages are:

1) The rental income is 15% higher than the agency or personal agent; 2) multi-channel and international distribution; 3) professional and secure management (insurance, key management, maintenance, renovation, etc.); 4) certification of residential property; 5) professional local team


2. User perspective


For tourists, maeva.com can provide multiple brands and types of high-quality tourism accommodation. There are more than 4000 tourism properties on the platform, which are located in the sunny seaside or scenic mountains, or in the French countryside where people are traveling in the painting, so that you can go directly to the sunshine holiday. 86 Maeva brand hotels, 300 resorts of pvcp group, 1500 open campsites in France and 2000 rental houses in France and Spain are all available.


In terms of service and quality control, maeva.com is also unique: it has apartments and residences certified by local teams to better guarantee the supply side quality; with the expertise of pvcp group in the tourism and holiday industry, it provides tourists with additional products and services (such as ski or camping equipment leasing, ski pass, etc.).


3. Platform community


Finally, maeva.com will always be a community platform, where users can share experiences, exchange experiences, or provide professional opinions, which also embodies another important feature of the sharing economy, information sharing. Every user is not only the maker and sharer of information, but also the builder who makes the community perfect gradually. At present, the platform has more than 70000 comments on accommodation, providing reference for users to arrange holidays and Book accommodation.

"As a leader in leasing holiday apartments and houses in seaside, mountainous, urban and rural areas, 50 years of experience has convinced us that maeva.com has great potential as a brand and full confidence in its future position in the holiday leasing and distribution market," said Martine balouka vallette, the first tourism officer of pvcp group.

Since the establishment of the first "no car" ski station in the Alps 50 years ago, pvcp, as an innovation driven enterprise, has always kept up with the pace of the times, tried to maintain its leading position and put its vision into the future. Let's look at the combination of 50 years of professional knowledge, technical experience and technology, and how to open a new chapter of reconstructing holiday experience with internet thinking.




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