Characteristics of sharing economy

The characteristics of sharing economy can be summed up as five driving forces, three cornerstones, four low and four high.  


Five drives:


User driven. Consumer sovereignty is embodied, and sharing economy is driven by user willingness, user demand, user choice, user experience, user value and user sharing.


Trust driven. "Internet + sharing economy" reconstructs connections, interactions, relationships and trust.


Platform driven. With the help of the Internet, social resources build platforms to solve information asymmetry and resource agglomeration, realize supply-demand matching and transaction to provide support for the sharing economy, such as the online car Hailing platform, Tencent open platform and public technical service platform.


Data driven. The first stage is informatization and data-based; the second stage is clustering and structure, user portrait; the third stage is prediction and intelligence. For example, Didi travel has evolved to the third stage, which can predict the demand for vehicles in a certain period of time and a certain region, even predict the destination of users, provide support for vehicle scheduling, supply and demand matching, route optimization, and provide support for the use of dynamic price mechanism to alleviate congestion.


Value driven. Idle resources and excess capacity can participate in value creation, cognitive surplus and leisure time can be valued, connection itself has value and can make interaction more meaningful. 


Three cornerstones


Information symmetry. Reducing information asymmetry will have a positive impact on resource aggregation, resource allocation, supply and demand connection, user experience and subject collaboration, and also promote the effectiveness of interaction;


Rules of the game. The design and dynamic adjustment of rules is very important for the public to participate in the sharing economic model. Fair, transparent and even profit are the basic principles of rules. It is also worth trying to let users and partners participate in the design of game rules in a specific way.


Collaboration. The participants rely on each other, build and share with the platform side, and form collaborative consumption and collaborative innovation.


Four low and four high


Four low: low transaction cost, low trust cost, low threshold, low carbon.


Four high: high permeability, high efficiency, overestimation and high retention.


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